In response to feedback for more education in a survey of Visa CEMEA’s member banks, the Visa Business School approached MagnaCarta to help them launch a quarterly newsletter called Education Insight.
The Business School’s mission was to ‘turn their members into leaders in payment’, i.e. equip these banks to successfully compete in an increasingly global market where smaller national/regional banks faced takeovers from international banks. The aim was to inform card centre managers and their staff of the courses available and to illustrate how courses were being tailored to meet the needs of a group of banks in a specific market or individual banks with their own set of requirements.
The newsletter formed part of an integrated marketing and communications effort to accommodate the needs of Visa Business School customers. In addition to redesigning and updating several courses and self-study guides, delivering courses locally and in the local language where possible, there was also a concerted effort to build stronger relationships. Other channels included the establishment of a website with feedback mechanisms, the production of quarterly course schedules and a new brochure (also written by MagnaCarta).