In 2005 MagnaCarta was appointed to develop a newsletter to support Visa CEMEA’s efforts to facilitate communication and business between payment processors, member banks and certified payment industry vendors.
We developed a special news section called Vendor View in Visa’s quarterly newsletter for its member banks where vendors could advertise their products/solutions and feature success stories. This provided a channel where banks could get a flavour for the range of payments software and products available to them in a marketplace flooded by new vendors.
Vendor View at the same time provided Visa certified vendors with the opportunity to feature their products and case studies, while providing a vehicle for thought leadership and industry trends/issues/opportunities affecting both banks and vendors.